Ford Motor Co. of Australia Ltd. officially launches its new BF Falcon MkII range and details a new pricing strategy designed to reposition the car in the market. "We have taken the deliberate strategic action of repositioning some of our most popular vehicles in order to ensure the competitiveness of our price offering is as customer-focused as the design changes we have made to the vehicles," Ford Australia President Tom Gorman says. "The large-car market is more competitive now than ...

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