SAO PAULO – Ford Brasil Ltda., which suffered losses for 10 years here, saw a record profit in 2004. Parent Ford Motor Co. recorded a 2004 profit of $140 million last year in South America, primarily due to the Brazilian operation, which contributed 70% of the revenue. This compares with prior-year’s loss of $129 million. Ford EcoSport Part of the success lies in the warning Ford Chairman and CEO Bill Ford made at the end of 2002: Ford would not invest any more money in Brazil if ...
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