Ford Motor Co. will decide in the next few months whether to begin a feasibility study to put the Ford Bronco concept into production, a top executive says. Ford used the Detroit auto show to assess reaction and will decide, this quarter, whether to launch a 6-month feasibility study, the executive says.

The Escape SUV provides the basis for the boxy concept, but a production vehicle would be closer in size to the EcoSport, a B-segment SUV, the executive says.