SEATTLE – Ford Motor Co. may turn to its past in naming new vehicles going forward, the auto maker’s top North American marketing executive says. “Nomenclature is the sport of kings; everybody has a position on it,” says Barry Engle, Ford vice president-marketing, who believes “it’s entirely possible” Ford may resurrect car names from the past. Whether that means the auto maker is set to abandon its current naming strategy, in which all cars have monikers that start with an “F” and all ...

Premium Content (PAID Subscription Required)

"Ford Considering Resurrecting Nameplates" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.