SEATTLE – Ford Motor Co. may turn to its past in naming new vehicles going forward, the auto maker’s top North American marketing executive says. “Nomenclature is the sport of kings; everybody has a position on it,” says Barry Engle, Ford vice president-marketing, who believes “it’s entirely possible” Ford may resurrect car names from the past. Whether that means the auto maker is set to abandon its current naming strategy, in which all cars have monikers that start with an “F” and all ...
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