Motor Co. still is considering whether to pull the plug on its “Family Plan” incentive program, which offers the employee discount on most domestic ’05 vehicles and expires Aug. 1.
Ford has seen success with the plan and is likely on pace to register a gain in July compared with like-2005 figures. Nevertheless, the decision to extend the deal past Aug. 1 is influenced by inventory on ’05 models, U.S. Sales Analysis Manager George Pipas tells Ward’s.
Ford held 883,190 units in stock at the end of June, down 9.5% vs. prior-year. With the success of the Family Plan program, coupled with July’s 2-week shutdown at most North American assembly plants, Ford’s inventory should drop off significantly by Aug. 1. to make way for ’06 models, many of which go on sale in August. (See related story: North American Production Above Plan as July U.S. Sales Soar)