KINGMAN, AZ – Ford Motor Co. offers no apologies for the weight increase – and accompanying cost hike – associated with the redesign and production of its flagship F-150 pickup. ’04 Ford F-150’s redesigned frame accounts for much of cost increase. The price tag on the F-150’s improvements: $1,000 to $1,500. That concerns John Casesa of Merrill Lynch, who concludes in a report: “The changeover to the 2004 model will cost Ford about $0.30 in EPS (earnings per share) with marginal ...

Premium Content (PAID Subscription Required)

"Ford Defends F-150 Cost Hike; Report Cites Profit Risks" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.