GENEVA – It’s too soon to pass judgement on the effectiveness of Ford Motor Co.’s “revitalization” plan, but there are favorable omens, says Bill Ford Jr., the auto maker’s chairman and CEO. “I’d like to think that the worst is behind us,” he tells reporters at the Geneva International Motor Show, adding it could be two years before the strategy’s full impact is known. “Some things, hopefully, won’t be replicated again. Like Firestone. … I also think our quality is getting better.” But ...

Premium Content (PAID Subscription Required)

"Ford of Europe ‘Template’ for North American Success" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.