SAO PAULO – As the first Fiesta models produced at its Amazon factory hit dealer showrooms this month,Brasil Ltda. is hoping to return to its former glory, when it held a sizable 20% chunk of the domestic market.
The auto maker currently holds a 8.3% share of the market, but hopes that forthcoming products from Amazon, inaugurated late last year in Camacari Bahia, will help bolster sales.
Ford's new Fiesta is being offered with two engine variants – a 1L priced at $8,050 and a 1.6L version, which stickers at $10,593.
Ford expects to triple sales with the new models, Ford Brasil President Antonio Maciel Neto says in a published report.
Ford will continue to build a previous version of the Fiesta – called Fiesta Street – at its Sao Bernardo do Campo, Sao Paulo, factory. The auto maker sells between 2,500 and 3,500 units of the Fiesta Street per month.
Maciel estimates 42% of the production of the Sao Paulo factory is being exported, with Mexico being the primary market.
Maciel expects Amazon will reach full capacity of some 250,000 units annually by 2005, when other products – possibly a van and SUV – will be added. Ford reportedly wants to garner a 15% share of the Brazilian market by 2005.