MUMBAI – After eight years of low-key performance and skimpy product offerings, Ford India Ltd. now is shaping a new strategy – a new model every year, aggressive pricing and vehicles custom-tailored for local roads. The recent launch of the Endeavour SUV, the first of the new introductions and the largest in its class here, was timed to the release of the company’s performance figures. Turnover has crossed $215 million, and a break-even fiscal year should put Ford India back on the road ...

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