Ford Motor Co. marched into 2004 proclaiming it the “Year of the Car,” then saw its U.S. market share fall from 20.1% to 18.3% – in part due to poor passenger car sales. So much for proclamations. The company’s 2004 U.S. sales tally, including Premier Automotive Group brands, came in at 3,271,088 units, down 4.8% compared with the preceding year. The auto maker’s market-share hit, while formidable, would have been much worse had it not been for record F-Series truck sales of 939,511 ...

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