Ford Motor Co.’s patented EcoBoost brand name is not yet listed in Merriam-Webster’s dictionary, but the moniker has imprinted itself on the minds of consumers. EcoBoost – used to describe the auto maker’s direct-injected, turbocharged engine technology – was designed to convey the message that top-notch performance and superior fuel economy are not mutually exclusive. Other auto makers such as General Motors Co. and BMW AG, employ similar engine technologies, but Ford’s decision to ...

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