LAS VEGAS – Ford Motor Co.’s marketing chief is determined to change a lack of “favorable opinion” about the Ford brand with a new multi-million dollar advertising campaign called “Drive One.” Calling consumers’ negative perception of the blue-oval brand the auto maker’s No.1 problem in North America, Jim Farley, group vice president-global marketing and communications, says at a media event here he wants to put a stop to another round of new advertising campaigns every time sales drop. ...

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