Ford Motor Co. appoints two executives to quality-related positions, a move the auto maker says will help streamline operations and align its quality processes and disciplines more closely with its core manufacturing and engineering functions.

Bennie Fowler, vice president-Advance Manufacturing Engineering, The Americas, adds Global Quality to his title. In his expanded role, Fowler will be responsible for incorporating Ford’s quality processes into the design and manufacturing of all Ford cars, trucks and components worldwide.

He also will continue as the point person for developing product programs and advanced manufacturing processes “ensuring alignment between the company’s product creation and manufacturing operations,” Ford says.

Fowler will continue to report to Dave Szczupak, group vice president-Manufacturing, the Americas, but in his Global Quality role also will report directly to Chief Operating Officer Jim Padilla.

Fowler at one time was chief operating officer for Jaguar and Land Rover and is credited with improving quality at those brands.

Deborah Coleman, formerly vice president-Global Quality, is named executive director-Quality, The Americas. She will be responsible for setting and delivering quality objectives throughout the Americas organization, Ford says. Coleman will report to Anne Stevens, chief operating officer-the Americas.

Both moves are effective April 1.