SAN FRANCISCO â Ford Motor Co. will market its new Edge cross/utility vehicle as a âcrossoverâ even though the term and its CUV acronym are not widely recognized outside the industry. Ford Marketing Manager Jeri Ward says the term âcrossover vehicleâ is starting to resonate with consumers, but CUV has yet to become commonplace. âCrossover is starting to become more widely understood and recognized by consumers, but weâre not there yet with CUV,â she tells Wardâs at an event here to ...
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