DEARBORN, MI – Ford advertising executives, while eager to craft the next hit campaign, are falling back on the tried-and-true. Research shows “companies get sick of ads way before consumers do,” Matt VanDyke, Ford director-U.S. marketing communications, says during a media event here. “Consumers are waiting for the next ad message,” he says. “You have to give them something engaging. It can’t be running footage of (the vehicle on a) turntable with price. You need something else.” As ...

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