ALLEN PARK, MI â€“ Ford Motor Co. is taking aim at what it considers core truck buyers with its new â€™09 F-150, unlike some competitors that continue to go after â€śimageâ€ť buyers. â€śThe news for us (with the F-150) is while we participate in all parts of the market, our strength is in the capability oriented part of the market,â€ť says Doug Scott, Fordâ€™s truck marketing manager. â€śDodge, Toyota and Nissan (brands) historically have been stronger in the image part of the market, a shrinking part of ...
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