ALLEN PARK, MI – Ford Motor Co. is taking aim at what it considers core truck buyers with its new ’09 F-150, unlike some competitors that continue to go after β€œimage” buyers. β€œThe news for us (with the F-150) is while we participate in all parts of the market, our strength is in the capability oriented part of the market,” says Doug Scott, Ford’s truck marketing manager. β€œDodge, Toyota and Nissan (brands) historically have been stronger in the image part of the market, a shrinking part of ...

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