MELBOURNE — Ford Motor Co. of Australia Ltd. previews its hurriedly redesigned Ford Falcon at the Melbourne Motor Show. The Series II underwent radical changes after the AU Falcon — the last incarnation that was developed at a cost of A$750 million (US$469 million) — failed to impress buyers (see Ward's Automotive International — Sept. '98, p.1). Ford Australia President Geoff Polites concedes the company did not listen to the customer during the car's design. “We developed a car the ...

Premium Content (PAID Subscription Required)

"Ford tries again with new Falcon" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.