DEARBORN, MI – The Ford Flex cross/utility vehicle is not selling as well as projected, although transaction prices have been higher than anticipated, the auto maker’s top marketing executive says. “Almost 50% of sales have been of the Limited (edition), and the average transaction price is well into the $40,000 range,” Jim Farley says at a media event here, noting “raw volume” is down, although that could be due to current economic conditions. Since the Flex went on sales in June, ...
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