DEARBORN, MI – Ford Motor Co. is taking a big step toward eliminating the need for fancy auto-show debuts and pricey media junkets with the launch of the all-new ’11 Ford Explorer. Rather, the auto maker’s top marketer is taking a page from the new Fiesta B-car’s playbook. On July 26, the auto maker will launch a massive social-media campaign to tout the new Explorer. Jim Farley, group vice president of Global Marketing, says the vehicle’s online debut allows the auto maker to reach 50 ...
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