DETROIT — Ford Motor Co. is committed to Brazil. That's the bottom line. A new plant, cost cutting and restructuring all are aimed at getting the company healthy in one of the fastest-growing auto markets in the world. It's a significant challenge, says Terry de Jonckheere, new president of Ford South America. Most would agree Ford is in trouble in Brazil, much of it due to last year's economic crisis sparked by Brazil's devaluation of its currency. But some problems started earlier, de ...

Premium Content (PAID Subscription Required)

"Ford wages fight for future market share in Brazil" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.