Ford Motor Co.'s new vice president of quality says the company's poor grades in a recent quality study is a “wake-up call” for the automaker that needs immediate attention. “This data confirms what we already know from our internal Global Quality Research System,” Louise Goeser writes in a recent company-wide internal letter obtained by Ward's. “We've experienced some serious setbacks in both quality and customer satisfaction. There's no single reason, failure or common cause for this ...

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