The shift to fuel-sipping “eco cars” by Japanese auto makers is becoming contagious. According to a new Japan Automobile Manufacturers Assn. report, “a fascinating new form of competition seems to be brewing” to develop the most economical car. The report explains the “king of the hill is unquestionably the Toyota Prius, the nation’s best selling hybrid,” delivering 89 mpg (2.6 L/100 km) in Japan’s 10-15 test cycle. “But the competition is quickening. Recently introduced to the market ...

Premium Content (PAID Subscription Required)

"Fuel Efficiency Top Goal in New Wave of Japanese Small Cars" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.