“It’s mine! No, it’s mine! I talked to them first!” This very well could be an argument that is happening in your dealership between the Internet department and sales department. Just how should an Internet sale be defined? As recently as a year ago, the answer was simple. Historically, all phone ups and walk-in traffic were the domain of the showroom, while the Internet department handled emails and purchase requests. Dealership DNA will change in the next five years, says Brenda ...

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