Can auto makers afford to ignore a $485 billion market with 15 million consumers who buy new products earlier than most, have more discretionary income than average folks and are very brand loyal? Can anyone? No, of course not. That’s why major companies, United Airlines, American Express and Proctor and Gamble – in fact, most of the Fortune 500 – aggressively are marketing to the GLBT (gay, lesbian, bisexual and transgender) community. If you’re straight, you probably haven’t noticed ...

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