DETROIT – General Motors Corp. predicts the "1-2-3" incentive program introduced this week will be the most cost-efficient and effective of its recent incentive offerings. The expired "Keep America Rolling" and "Overdrive" campaigns over the past several months blanketed GM’s North American lineup with 0% financing and $2,002 customer cash. Although the programs were successful and established the trend at GM to national rather than regional spiffs, GM says 1-2-3 allows it to better tailor ...

Premium Content (PAID Subscription Required)

"GM: 1-2-3 Program to Be Most Effective, Inexpensive" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.