General Motors Corp. is putting its money where its mouth is. After trumpeting quality improvements and the sales success of some new models during recent years, GM is betting U.S. consumers will opt to buy its vehicles over cars and trucks offered by rival auto makers. In attempt to draw to its dealerships consumers who currently are shopping competitive nameplates, GM will introduce tomorrow (June 8) the “$250 Challenge” to any consumer participating in the auto maker’s long-running ...
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