General Motors begins selling the Chevrolet Cruze in Brazil this month, the first vehicle in a 9-product offensive over the next 18 months aimed at recapturing lost market share and perhaps overtaking local sales leaders Fiat and Volkswagen. â€śThe initial reaction is very, very good,â€ť says Jaime Ardila, president of GM South America. â€śExpectations are very high.â€ť If the Cruzeâ€™s performance in other markets around the world serves as any indication, it should prove popular in Brazil, ...
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