GM Certified Used Vehicles has introduced a Web-marketing tool to its dealers.
The QuickSpot TV Listing (currently offered through Cox Auto Trader's AutoExtra.com website) features exclusive video-ads with custom audio tracks.
A dealer can showcase inventory with multiple vehicle photos and feature the dealership in a customized video-banner.
It is touted as combining the benefits of TV, classified, and Internet advertising in one product.
“The Internet has emerged as the most effective way to connect used-vehicle buyers and sellers,” says Paul Pejza, manager of GM Certified. “As more and more sellers advertise, it is critical that our dealers and their inventory stand out. What better way to do this than with mini Web-commercials?”
GM Certified is the top-selling certified pre-owned brand in the U.S.