SAO PAULO – General Motors Corp.’s Brazilian subsidiary plans to begin promoting midsize cars that offer a greater profit than the popular 1L subcompact entry-level segment, which currently is responsible for nearly 75% of sales in the country thanks to generous government tax incentives. GM Meriva The 1L car represents 65% of GM do Brasil Ltda. sales, which the auto maker now aims to reduce to 50%. With that in mind, GM has committed $1.5 billion investment in Brazil to ...

Premium Content (PAID Subscription Required)

"GM do Brasil to Concentrate on Larger Cars with an Eye on Exports" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.