General Motors Corp.’s service and parts operations (GM SPO) is launching a new series of ads promoting regular and preventive vehicle maintenance for its customers. Gone are the ads in which comedian Stephen Colbert harasses technicians at GM dealerships while hunting for the elusive Mr. Goodwrench, who, as it turns out, is any technician working at participating GM Goodwrench dealerships. Goodwrench search is over. Adopting a more serious tone than the previous campaign, the ...
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