Social networks are all atwitter over a sea change coming in GM Holden Ltd.’s marketing, which will target young, mainly female consumers. Melbourne’s The Age newspaper reports the auto maker is initiating its biggest digital marketing campaign to launch the Barina Spark small car, based on the Chevrolet Spark. Andrea Matthews, named to the newly created position of social-media and digital communications manager, says consumer preferences are changing and GM Holden will deliver cars ...
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