GM Korea, formerly known as GM Daewoo Auto & Technology, has converted its full vehicle lineup to the Chevrolet brand for the domestic market and marked the milestone with a “Big Bang” promotional event in an upscale area of Seoul. The marketing thrust includes a “revolutionary” new-vehicle warranty that is superior to all competitors, a spokesman tells Wards. The new “Chevy Care” warranty program was announced by GM Korea President and CEO Michael Arcamone at the Big Bang event, ...
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