Do not expect a tidal wave of Chevy Cobalts to precede the launch of its successor in the C-car segment, the Chevy Cruze, according to key General Motors Co. executives. Chairman Ed Whitacre, who recently assumed the interim-CEO mantle, is challenging the auto maker’s realigned management team to abandon historic practices such as pushing products on the market, the insiders note. “This has to be a customer- and demand-driven business, not a capacity-filling activity,” Mark Reuss, newly ...

Premium Content (PAID Subscription Required)

"GM Promises No ‘Bad Behavior’ During Cruze Rollout" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.