TOKYO – For General Motors Corp., Cadillac is the name and gorilla marketing is the game these days in Japan. Because the brand is not well known here, GM Japan President Jay Hunt tells Ward’s, "we must focus on efficient methods to reacquaint the Japanese with Cadillac." The old playbook has been discarded. The auto maker is starting fresh with completely new models and new marketing techniques. Backed by print ads, these include Sunday demonstration parades; special dealer events, ...
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