General Motors Corp. reportedly is offering qualified buyers 0% financing for three years, with an additional $1,000 cash on select vehicles.

The new sales incentives give GM light-vehicle sales a boost as the month draws to a close. They are available on certain Chevrolet, Buick, Pontiac and GMC vehicles, Reuters reports.

The program runs through July 29 and arrives with a marketing pitch linked to the new action film, “Transformers.” Four GM vehicles appear in the movie.

Called the “Transform Your Ride Sale,” the marketing scheme includes television, print, radio and online advertising that incorporates scenes from the movie.

Ford Motor Co. also is expected to launch a new inventive program to boost June sales.