Bryan Nesbitt, 38, was named to the newly created post of vice president-North American Design last spring as part of a General Motors Corp. reorganization of its design staff aimed at accelerating its global product development push. Here is his take on the limits of globalized design, Toyotaâs styling strategy and more: GM is pushing global commonality but still must meet local market expectations, Nesbitt says. Western European drivers, for example, want only black interiors while ...
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