Despite an attempt to lure disgruntled Toyota Motor Corp. vehicle owners with incentives, General Motors Co. is not reveling in its rival’s ongoing safety-recall issues, which to date include more than 8 million units. “I want to win on a fair playing field,” Mark Reuss, president of GM North America, tells Ward’s in a recent interview. He says he is “not wise enough to predict” whether Toyota’s troubles will close the perceived quality gap between Toyota and GM products. “We produce ...

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