Corp. shifts longtime marketing leader Jim Taylor from general manager of the Cadillac division to CEO of its Hummer unit, a move intended to speed the pace of the struggling SUV brandâ€™s divestiture.
â€śBy creating a new and more comprehensive leadership position for Hummer with Jim Taylor as the top executive, we are bolstering the strategic review process and the brand,â€ť says Mark LaNeve, vice president-sales, services and marketing at GM North America, in a statement.
GM also says in the statement the decision â€śmarks a progression in the ongoing strategic review process and establishes the lead management structure for Hummer going forward.â€ť
GM announced in June it would pursue a buyer for the brand, which became a lightning rod for environmentalists with its gas-guzzling H2 flagship model, after fuel prices spiked and consumer tastes shifted from trucks to more fuel-efficient passenger cars and cross/utility vehicles.
GM also said it would consider keeping and repositioning the brand, but with Hummer sales through the first nine months down 47.4%, according to Wardâ€™s data, a divestiture has become the most likely scenario.
Effective immediately, the appointment tasks the 52-year-old Taylor with responsibility for the future strategy and current business of Hummer worldwide, GM says.
Martin Walsh, current general manager of Hummer, will share Taylorâ€™s new duties through the brandâ€™s transition period and receive a future assignment at a later date.
Taylor will report to Mark McNabb, vice president, Cadillac/Premium Channel in North America for GM. McNabb will assume leadership at Cadillac.
Taylor took over at Cadillac in 2004 after playing a key role in the brandâ€™s resurgence. As the global vehicle line executive for Cadillac, Taylor helped bring to market key products, such as the CTS sports sedan. He joined GM in 1980, holding a number of business and marketing leadership roles at various brands worldwide.