NEW YORK – General Motors Corp. has a 2-pronged strategy of using halo performance cars to change the perception of its brands and the company’s engineering capability, Mark Reuss, vice president-performance vehicles, tells the International Motor Press Assn. here. He also says performance halo vehicles make a $400 million contributory profit (not including fixed costs such as labor) to GM annually. GM says Cadillac STS-V to outperform BMW M3. At a time when Ford Motor Co. seems to ...
Premium Content (PAID Subscription Required)
"GM Targets Growth in Halo Performance Vehicles" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642