NASHVILLE – General Motors Corp. continues to mull whether to extend its 24-Hour Test Drive marketing program, but the program sure is getting results, says GM North America President Gary Cowger. Cowger, speaking with reporters here at a 50th anniversary celebration for the Chevrolet Corvette, says that of the 130,000 people who have taken a GM vehicle home for a test drive, 29% have purchased a vehicle – and two-thirds of those have been conquest sales from other brands. (See related ...
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