As challenging as it will be, General Motors Corp. appears to be gunning for its third straight U.S. market share increase in 2003. The auto maker posted consecutive gains in 2001 and 2002 with penetration of 28.34% and 28.63%, respectively, after bottoming out at 28.31% in 2000. GM’s SUV inventory was up a whopping 71.2% heading into November. Although carrying market share figures to the hundredths of a percentage point may be splitting hairs, GM needs to raise its to-date ...

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