Fierce competition has driven GM Daewoo Auto & Technology Co. to the snowy slopes of a posh South Korean ski resort. It’s one of many special promotions the auto maker is using to boost sales of its newly launched Winstorm cross/utility vehicle and Tosca premium sedan. Rick Labelle, GMDAT vice president-sales and marketing, says the auto maker has been forced to come up with creative ways to compete with the two giants in the Korean market. “Hyundai (Motor Co. Ltd.) and Kia (Motor ...
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