GM Daewoo Auto & Technology Co. says its latest Internet marketing promotion is a phenomenal success, with a special website receiving more than 250,000 consumer hits in just three days. The auto maker says its “Project V – Find the Fifth Element” marketing contest was launched to correspond with its fifth anniversary. “The promotion runs for five weeks through Nov. 23 and provides consumers with a series of weekly missions related to GM Daewoo’s history and activities,” Rick ...

Premium Content (PAID Subscription Required)

"GMDAT Says Latest Website Initiative a Hit" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.