What to feed the 800-lb. gorilla? Incentives are not going away any time soon, if ever. This gorilla has made himself comfortable. But he’s becoming increasingly difficult to please. The snacks that once thrilled him so, are having less and less impact. Such are the findings of the latest study of the impact of incentives on the buying public. A new survey by Maritz Automotive Research finds consumers are not as influenced by money on the hood and other carrots when buying a new ...
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