Selecting the next-generation Mazda3 C-car to showcase the auto maker’s new SkyActive powertrain technology was a no-brainer, a top Mazda North America executive says. “We chose Mazda3 because it’s our best-selling car, and it’s one of three (Mazda models) sold worldwide,” says Robert Davis, senior vice president-research, development and quality. “It’s the best thing to put latest technology in because it goes along with our environmental philosophy,” he tells Ward’s. “We want the ...

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