Plymouth continues to have a role as a DaimlerChrysler Corp. brand, even if it doesn't always seem like it. At least that's the strong opinion of DCC brand czar James P. Holden. The company still needs an entry-level marque, and it would be counter to the Chrysler image to bring that brand downscale to replace Plymouth, Mr. Holden says. Dodge has its stake firmly in the middle of the market, he adds. Mr. Holden's comments come as the automaker puts the finishing touches to its “Brand ...

Premium Content (PAID Subscription Required)

"Holden: Plymouth has DaimlerChrysler Role" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.