The hot streak continues at Holden Ltd.
Corp.’s Australian subsidiary broke its all-time February vehicle sales record.
|Crewman sales contributed to Holden’s record February.|
Holden deliveries totaled 14,579 units, up 14% from like-2003, according to figures released by the Federal Chamber of Automotive Industries. The industry also posted record sales in February – 75,877 units. (See related story: Australia Vehicle Sales Continue Record-Breaking Streak)
Holden’s strong sales results, which delivered a 19.2% market share in February, were driven by the Commodore sedan and wagon, Astra small car, Ute cross/utility vehicle and Rodeo pickup.
“February really highlighted the depth and range of Holden products,” says Holden Executive Director-Sales and Marketing Ross McKenzie. “It’s a fantastic result for Holden and our retailers around the country.”
Commodore retained its title as Australia’s most popular car with an increase of 416 units in February to 6,754, up 6% from year-ago. Holden's all-new Crewman CUV, a sedan-based crew cab with an open cargo bed, also has been a hit since its debut in September, McKenzie points out.
Industry sales are expected to retain their record momentum during 2004. “The Reserve Bank has chosen to retain its cash rate at 5.25%, which continues to give car buyers access to historically low lease purchase arrangements," McKenzie says.
“Consumer confidence has been reported at a 9-year high and unemployment at a 14-year low, making conditions ideal for selling.”
Holden’s year-to-date sales total 26,265 units, almost 1,200 units ahead of its like-2003 performance and second highest in the industry.
February’s results continue a recent trend at Holden. The auto maker’s truck lineup posted record results in 2003, and Commodore was the top-selling car for the eighth straight year. Holden also has been a strong source of profits for GM’s Asia/Pacific operations the last several years, and recently began exporting the Commodore-based Pontiac GTO sports car to the U.S.