Honda’s 25.7% July sales plunge dropped the auto maker to its lowest U.S.-market ranking in 30 years, according to Ward’s data. Honda’s core brand and its Acura luxury marque recorded 80,502 deliveries for the month, down from like-2010’s 12,437 and June’s tally of 83,892. That knocked the auto maker to into seventh place behind Nissan and the combined sales of Korea-based Hyundai and Kia. Nissan and Hyundai-Kia accounted for deliveries of 84,601 and 105,065, respectively, in July. ...

Premium Content (PAID Subscription Required)

"Honda Plummets to Seventh Place in U.S. Market" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.