The Jeep and Hummer brands both have taken their military roots and forged rugged civilian brands marked by extreme off-road capability and 7-slot front grilles. Jeep is the veteran. It had pickups in the 1940s, a convertible in the 1950s and controlled the SUV market in 1993 with almost 30% share. Hummer is the newcomer, becoming a civilian in 1992, and changing its name to H1 after the brand was purchased by General Motors in 1999. Under GM, Hummer has ambitious growth plans to show ...

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