PORTLAND, OR – Back in the 1980s and 1990s, most U.S. owners purchased a Hyundai because it was the only new vehicle they could afford. It was either a Hyundai or a used car. Hyundai Motor America Inc.’s own internal research dubbed these buyers “captive resentfuls.” Now it’s 2004 and Hyundai is the darling of the U.S. auto industry. Following a bumpy patch in the 1990s, when quality issues plagued the brand, U.S. sales have skyrocketed 344% since 1998. Last year, Hyundai blew past ...

Premium Content (PAID Subscription Required)

"Hyundai Buyers: Captive No More" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: lwilliamson@wardsauto.com or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.